Finch & Radley
Concept for a unique digital cocktail bar.
Finch & Radley allows customers to create their own custom cocktails, or if they have no idea what they want, they can get a professional mixologist to whip up a drink based on all of their preferences to make something perfect for each individual. The bar also offers a selection of premade canned cocktails if you only want one of the popular drinks.
Finch & Radley takes its name and theme from Harper Lee's novel 'To Kill A Mockingbird'. The bar has an early 1930s aesthetic to match the time period of the book hence the bar boasting an elegant Art Deco design with its embellished golden branding.
Logo Design
Packaging Design
All custom made drinks will be delivered in the official Finch & Radley Mason jars which come in two options; the standard model or, for an additional price, the gold motif model for that extra bit of class. The canned cocktails use different fonts and patterns to help distinguish the difference between them.
Social Graphics Ads
The ads have all been targeted online on social media due to that being where the majority of the target audience is located (younger end of the millennial scale). The ads are all hand drawn to mimic the design styles of the posters used during the time period the digital cocktail bar is set. The decision was made not to use any out of home (OOH) advertisements as this will mimic the brand’s ethos of not having to leave your house to get a premium cocktail so you also don’t have to leave the house to see adverts of the bar.