Eliminate Wellbeing Services

Eliminate is a specialist skin and laser clinic based in Pontyclun, South Wales, offering medical-grade laser treatments and advanced physical wellbeing services. With a focus on science-led treatments, personalised care and client confidence, the business combines advanced technology with a friendly, approachable experience across a range of skin, hair removal and tattoo removal treatments.

I've had the opportunity to create the branding for Eliminate and bring it to life across all sorts of different projects, from social media graphics and printed materials to merchandise, promotional assets and everything in between.

A key part of my role has been developing a visual identity that challenges the typical look of the aesthetics industry. Rather than following the clinical, minimalist approach or relying on the familiar elegant script fonts often associated with beauty clinics, I wanted to create something much bolder, more distinctive and full of personality. The result is a friendly, confident brand that balances medical expertise with a more human, approachable feel.