The Shack

The Shack is an ice cream and sweet treat shop serving up a delicious combination of flavours, toppings and indulgent treats, giving customers the freedom to create something a little different every time.

I was responsible for the full brand identity and creative direction, developing a fun, recognisable visual style across all customer touchpoints. This included designing promotional materials, stickers, loyalty cards, packaging and wider branded assets to create a consistent and memorable experience both in-store and beyond.